Concinnity brand &
Website Design
Create a new visual identity and website for a gene therapy start-up.
WEB DESIGN | BRANDING | MARKETING ASSETS
The Challenge
Concinnity, a genetics start-up out of Edinburgh University, came to Sciad for a new brand and website. They were looking for something fresh and modern, which would allow them to gain funding as they looked to spin out of the University.
The New Brand
I produced a multitude of different concepts that considered all the key parts of the brief, and we ended up with a clean, modern and effective visual identity, focussing on a wordmark with a bespoke icon. I then created a set of brand guidelines, so the brand could be applied correctly.
A New website
The next stage was to create the team at Concinnity a new website.
They didn’t need to show a lot of detailed content, so the website’s primary focus was the design.
I produced an initial wireframe which then quickly developed into a designed prototype, showing the client what their new site could look like. I then liaised with our developer to produce the website in WordPress, which allows all the customisation we need and is a solid platform upon which we can build any future updates.
